The company’s first brand campaign. Our goal was to twist expected topics to reframe how leaders should think about their value chain: Altana replaces uncertainty with clarity, risk management, with confidence, and compliance with momentum, turning global trade from something to control into something to accelerate.
The campaign appeared across digital, social, OOH, print and more, resulting in 143% brand search increase over 4 weeks. Additionally, we received over 2.5M impressions on WSJ and 3.02% click rate on Uber ads during the Gartner conference. Google ads on Altana’s name hit up to 29.2x return on ad spend and 33% of the leads became opportunities. We hope to exceed these numbers with our upcoming campaign.